{"id":383127,"date":"2026-06-18T02:02:10","date_gmt":"2026-06-18T00:02:10","guid":{"rendered":"https:\/\/prostartup.it\/allbirds-continues-ai-pivot-with-name-change-and-ceo-hire-sending-stock-soaring\/"},"modified":"2026-06-18T02:02:10","modified_gmt":"2026-06-18T00:02:10","slug":"allbirds-continues-ai-pivot-with-name-change-and-ceo-hire-sending-stock-soaring","status":"publish","type":"post","link":"https:\/\/prostartup.it\/ru\/allbirds-continues-ai-pivot-with-name-change-and-ceo-hire-sending-stock-soaring\/","title":{"rendered":"Allbirds continues AI pivot with name change and CEO hire, sending stock soaring"},"content":{"rendered":"<div><span class=\"HighlightShare-hidden\" style=\"top:0;left:0\"><\/span><\/p>\n<div class=\"RelatedQuotes-relatedQuotes\" id=\"RegularArticle-RelatedQuotes\">\n<div class=\"RelatedQuotes-quotesContainer\">\n<div class=\"RelatedQuotes-titleAndTime undefined\">\n<p class=\"RelatedQuotes-text\">In this article<\/p>\n<\/div>\n<ul class=\"RelatedQuotes-list\">\n<li class=\"QuoteItem-item\" aria-label=\"Quote for null\"><span class=\"QuoteItem-symbol\">AMZN<\/span><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"RegularArticle-WatchlistDropdown\" data-analytics-id=\"RegularArticle-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/li>\n<li class=\"QuoteItem-item\" aria-label=\"Quote for null\"><span class=\"QuoteItem-symbol\">BIRD<\/span><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"RegularArticle-WatchlistDropdown\" data-analytics-id=\"RegularArticle-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"RelatedQuotes-cfaButtonContainer\"><button id=\"ArticlePageTickerCreateAccountButton\" class=\"CreateFreeAccountButton-buttonContainer\"><span class=\"CreateFreeAccountButton-buttonText\"><span>Follow your favorite stocks<\/span><span class=\"CreateFreeAccountButton-buttonTextBold\">CREATE FREE ACCOUNT<\/span><\/span><\/button><\/div>\n<\/div>\n<div class=\"InlineImage-imageEmbed\" id=\"ArticleBody-InlineImage-108291733\" data-test=\"InlineImage\">\n<div class=\"InlineImage-wrapper\">\n<div class=\"InlineImage-imagePlaceholder\" style=\"padding-bottom:55.55555555555556%\">\n<div style=\"height:100%\" class=\"lazyload-placeholder\"><\/div>\n<\/div>\n<div>\n<div class=\"InlineImage-imageEmbedCaption\">Sign on facade at shoe company Allbirds, Walnut Creek, California, August 25, 2025. <\/div>\n<div class=\"InlineImage-imageEmbedCredit\">Smith Collection | Archive Photos | Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\">\n<p>Two months after its unexpected artificial intelligence rebrand, <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-2\">Allbirds<span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/span><\/span> is changing its name to Smartbird and appointing a new chief executive. <\/p>\n<p>The shoemaker-turned-AI infrastructure firm on Wednesday named Nadia Carlsten as CEO and board member, replacing current CEO Joe Vernachio. <\/p>\n<div style=\"height:100%\" class=\"lazyload-placeholder\"><\/div>\n<p>Carlsten previously led <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-6\">Amazon<span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/span><\/span> Web Services&#8217; quantum computing center and worked at the U.S. Department of Homeland Security. Most recently, she was CEO at DCAI, an AI infrastructure company that recently partnered with Nvidia and is home to a supercomputer known as Gefion.<\/p>\n<p>Shares of BIRD soared 34% on Wednesday.<\/p>\n<p>Allbirds surprised investors in April with plans to shift from making shoes to AI compute infrastructure and hardware. At the time, the company rebranded to NewBird AI and its market cap surged sevenfold.<\/p>\n<p>A month earlier, the company sold its footwear assets to the brand management company American Exchange Group for $39 million. Allbirds also shuttered its\u00a0U.S. full-priced stores\u00a0in February.<\/p>\n<\/div>\n<div class=\"group\">\n<div class=\"RelatedContent-relatedContent\" id=\"RegularArticle-RelatedContent-1\">\n<div class=\"RelatedContent-container\">\n<div class=\"RelatedContent-nonCollapsibleContent\">\n<h2 class=\"RelatedContent-header\">Read more CNBC tech news<\/h2>\n<div class=\"group\">\n<ul>\n<li>Anthropic asked for regulation. Washington went much further<\/li>\n<li>AI in the spotlight at G7 as Trump, world leaders are joined by OpenAI, Anthropic, Google<\/li>\n<li>Anthropic&#8217;s Fable shutdown is a big moment for open-source AI<\/li>\n<li>Intel begins production of most-advanced chip, inching closer to possible Apple deal<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\">\n<p>Allbirds is among the latest crop of companies pivoting to AI in a bid to capitalize on the burgeoning tech boom set off by ChatGPT&#8217;s debut in late 2022. A day after Allbirds&#8217; rebrand, social media platform provider Myseum shifted to AI.<\/p>\n<div style=\"height:100%\" class=\"lazyload-placeholder\"><\/div>\n<p>Refocusing efforts on new tech trends isn&#8217;t a new phenomenon on Wall Street. Several companies announced their own cryptocurrencies or pivoted to blockchain during the height of crypto mania. <\/p>\n<p>AI infrastructure company <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-15\">CoreWeave<span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/span><\/span>, which went public last year, started in crypto mining before a successful pivot to AI. <\/p>\n<p>Former professional soccer player Tim Brown and renewable resources expert Joey Zwillinger founded Allbirds in 2015, seeking to build sustainable shoes from natural materials. The company launched its debut shoe a year later and quickly transformed into a household name. <\/p>\n<p>In 2021, Allbirds went public on the Nasdaq surging 90% in its market debut. The company also rapidly expanded its brick-and-mortar footprint. <\/p>\n<p>Over the years, shares have slumped nearly 99% from a November 2021 high of $577.80 due to mounting competition and slowing trends. <\/p>\n<\/div>\n<div role=\"region\" aria-labelledby=\"Placeholder-ArticleBody-Video-108292311\"><\/div>\n<div>\n<div class=\"Collapsible-proliveCollapsableContainer\" role=\"button\">\n<div class=\"Collapsible-proLivePlayerCloseOrExpand\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/static-redesign.cnbcfm.com\/dist\/a54b41835a8b60db28c2.svg?w=75&resize=75&ssl=1 75w, https:\/\/static-redesign.cnbcfm.com\/dist\/a54b41835a8b60db28c2.svg?w=100&resize=100&ssl=1 100w, https:\/\/static-redesign.cnbcfm.com\/dist\/a54b41835a8b60db28c2.svg?w=150&resize=150&ssl=1 150w, https:\/\/static-redesign.cnbcfm.com\/dist\/a54b41835a8b60db28c2.svg?w=240&resize=240&ssl=1 240w, https:\/\/static-redesign.cnbcfm.com\/dist\/a54b41835a8b60db28c2.svg?w=320&resize=320&ssl=1 320w, https:\/\/static-redesign.cnbcfm.com\/dist\/a54b41835a8b60db28c2.svg?w=500&resize=500&ssl=1 500w, https:\/\/static-redesign.cnbcfm.com\/dist\/a54b41835a8b60db28c2.svg?w=640&resize=640&ssl=1 640w, https:\/\/static-redesign.cnbcfm.com\/dist\/a54b41835a8b60db28c2.svg?w=800&resize=800&ssl=1 800w, https:\/\/static-redesign.cnbcfm.com\/dist\/a54b41835a8b60db28c2.svg?w=1024&resize=1024&ssl=1 1024w, https:\/\/static-redesign.cnbcfm.com\/dist\/a54b41835a8b60db28c2.svg?w=1280&resize=1280&ssl=1 1280w, https:\/\/static-redesign.cnbcfm.com\/dist\/a54b41835a8b60db28c2.svg?w=1600&resize=1600&ssl=1 1600w\" fifu-data-src=\"https:\/\/static-redesign.cnbcfm.com\/dist\/a54b41835a8b60db28c2.svg\" class=\"Collapsible-dismissButton\" alt=\"hide content\"><\/div>\n<\/div>\n<div style=\"border:1px solid #d9d9d9;width:100%\" class=\"InteractiveChart-container\"><\/div>\n<div class=\"InteractiveChart-caption\">BIRD stock year-to-date stock chart.<\/div>\n<\/div>\n<div id=\"ArticleBody-MobileAdhesion\" class=\"MobileAdhesion-container\" data-module=\"mps-slot\"><\/div>\n<div class=\"ArticleBody-googlePreferredSourceContainer\" data-module=\"GooglePreferredSource\" data-id=\"RegularArticle-GooglePreferredSource-5\">\n<div class=\"ArticleBody-googlePreferredSourceBorder\"><\/div>\n<p>Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.<\/p><\/div>\n<hr \/>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In this article AMZN BIRD Follow your favorite stocksCREATE FREE ACCOUNT Sign on facade at shoe company Allbirds, Walnut Creek, California, August 25, 2025. Smith<\/p>","protected":false},"author":1,"featured_media":383128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/static-redesign.cnbcfm.com\/dist\/a54b41835a8b60db28c2.svg","fifu_image_alt":"Allbirds continues AI pivot with name change and CEO hire, sending stock soaring","footnotes":""},"categories":[11],"tags":[18,433,686,1086,803,2587,1073,952],"class_list":["post-383127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inv-business","tag-ai","tag-ceo","tag-change","tag-continues","tag-hire","tag-pivot","tag-sending","tag-stock"],"_links":{"self":[{"href":"https:\/\/prostartup.it\/ru\/wp-json\/wp\/v2\/posts\/383127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prostartup.it\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prostartup.it\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prostartup.it\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prostartup.it\/ru\/wp-json\/wp\/v2\/comments?post=383127"}],"version-history":[{"count":0,"href":"https:\/\/prostartup.it\/ru\/wp-json\/wp\/v2\/posts\/383127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prostartup.it\/ru\/wp-json\/wp\/v2\/media\/383128"}],"wp:attachment":[{"href":"https:\/\/prostartup.it\/ru\/wp-json\/wp\/v2\/media?parent=383127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prostartup.it\/ru\/wp-json\/wp\/v2\/categories?post=383127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prostartup.it\/ru\/wp-json\/wp\/v2\/tags?post=383127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}